We believe a movie should end well. It should leave you with a feeling of awe or excitement or motivation.
The rating is the single most important piece of information we offer. This provides a calculated score to predict what someone can expect from the end of a movie.
If you breakdown a movie ending into aspects, you will begin to see similarities across movies or reasons that ellicit a better apprecition from the audience. We've determined a list of aspects that we believe best allow the ending of a movie to be rated.
The ending of a movie is obviously something that is very personalized to an individual, but we believe most movies endings can be consistently scored. Still, we want the masses to have sway, so users will be able rate an individual ending as they see fit.